September 15, 2014
Arizona-based Peter Piper Pizza has announced a franchising initiative aimed at expanding the brand nationally into new markets. According to a news release, Peter Piper currently has 143 restaurants throughout the Southwest and Mexico, and 111 are franchised and 32 are company-owned.
"We've built a successful model and believe that the timing is right to expand," CEO Charles Bruce said in the release. "We understand the market and know there's an underserved need from millennial moms looking for an affordable family dining experience, as well as significant growth potential in the Hispanic population."
To incentive franchisees, the company is offering accelerated market share growth, free cash flow creation, management support and a nationwide selection of markets for expansion. Peter Piper is targeting multiunit operators with restaurant and retail experience looking to franchise in undeveloped markets.