Peter Piper Pizza invigorated by menu makeover, emphasis on games

July 17, 2005

The Arizona Republic: A revamped menu, facility makeovers and an emphasis on family-centered fun are key components behind a new strategy designed to invigorate the 33-year-old Peter Piper Pizza chain.

The company has made changes in its head office and stepped up its marketing plan to convince Arizonans to pay the Piper instead of the competition.