Staffing

Peter Piper Pizza names CMO

Genaro Perez has taken the role of chief marketing officer at Peter Piper Pizza. Photo provided by Peter Piper Pizza.

August 30, 2023

Peter Piper Pizza has named Genaro Perez as CMO, according to a press release.

Perez most recently served as senior vice president of marketing at P.F Chang's, and was vice president of marketing for Peter Piper Pizza prior to that.

As CMO, he is tasked with marketing strategy, planning and execution for the Peter Piper Pizza brand, as well as Peter Piper Express and Peter Piper Pizzeria. He will develop marketing campaigns and content strategies.

"Genaro's return to Peter Piper as CMO comes at an ideal time as we continue building upon the momentum he helped start as our VP of marketing," David McKillips, parent company CEC Entertainment CEO, said in the release. "With Genaro's leadership and deep understanding of the brand and our guests, we expect continued growth and success among all portfolio brands and franchise partners."

Perez has also held positions with several major brands, including Brinker International and Nokia, but has more than 25 years of restaurant and hospitality branding and marketing experience.

"It's an exciting time to return to the beloved Peter Piper Pizza brand as we celebrate 50 years of food, family and fun in 2023," Perez said in the release. "The first Peter Piper Pizza opened in 1973, and since then, we have grown to more than 100 locations in the U.S. and Mexico, with three distinct concepts that will propel the company forward over its next 50 years."