Operations

Peter Piper to launch funpass game play

Provided

January 11, 2022

Peter Piper Pizza will roll out a digital play card in lieu of game tokens and paper prize tickets. The technology initially will launch in its Phoenix and Albuquerque locations, with all locations expected to make the switch this year, according to a press release.

The funpass, which allows guests to purchase and reload cards directly from a kiosk to play new and classic games in Peter Piper's "Game On" arcade area can also accumulate points to redeem for additional playing time or prizes either that same day or on a subsequent visit — meaning no more keeping track of tokens and paper tickets.

"We've listened to our loyal guests, and they told us they'd like it to be even easier to enjoy the Peter Piper Pizza play experience," Genaro Perez, vice president of marketing for Peter Piper Pizza, said in the release. "For generations, families have been coming to Peter Piper Pizza to create memories over great food while having fun, and funpass is an innovation that our guests will love."

The company piloted funpass in some of its restaurants in 2021, and said it saw excellent results, not only from a guest convenience perspective, but also in the total play time, which increased 23%.

Peter Piper Pizza operates more than 120 locations in U.S. and Mexico.