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Pieology hatches keto-friendly chicken pizza 'base'

Pieology's new chicken base (photo provided).

January 30, 2020

Chicken has a lot of U.S. restaurant brands flapping their wings lately, from the Great Chicken Wars of this past year to one of the first plant-based entries into the market yesterday at KFC. At Pieology, leadership saw no reason why pizza shouldn't start beating its own drumstick or two, so it has launched what it says is the world's first protein-style chicken base for its pies, including white-meat chicken, eggs and cheese. 

The brand said in a news release that it developed the base in partnership with Foster Farms to be a keto-certified approach to a decidedly different take on the pie. Pieology designed the offering as what it said is a "neutral" base for pizza add-ons, like a combination topping of Alfredo sauce, mozzarella, bacon, mushrooms and bell peppers, finished with the brand's barbecue sauce, "Afterbake."

The base contains 44 grams of protein, 2 grams of carbs, 280 calories and is free from gluten, nitrates and nitrites. But, at this point, this item is an unspecified LTO that will be available starting next Tuesday at all Pieology's U.S. locations except Hawaii. Pieology now has about 130 locations systemwide. 

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