Technology

Pieology using AI to assist in site selection

Photo: Provided/file.

February 22, 2021

Pieology is working with AI-powered location intelligence platform, SiteZeus, to help identify high-volume areas in which to expand as well as to learn more about its customers.

"With access to SiteZeus' platform our real estate team is able to look beneath the surface of our locations and understand what's truly driving the location performance," Pieology Chief Growth Officer Ramzi Daklouche said in the release. "This helps us understand where to focus and which locations to avoid in a completely new dimension."

As Pieology expands, it will use SiteZeus' White Space Analysis to help identify and prioritize the best growth markets and infill opportunities. The 120-unit brand also will use SiteZeus' A.I.-powered sales forecasting tool to analyze proposed locations submitted by franchisees and brokers.

Pieology is based in Tustin, California.