Franchising
Pizza Factory develops smaller store design
February 5, 2021
Pizza Factory has created Pizza Factory Express, a format optimized for delivery and carryout, while offering franchisees a lower investment, a news release said.
The 1,000-square-foot model will allow the brand to enter untapped markets and eliminate many operational, equipment and furnishing costs associated with larger stores. Likewise, the format requires fewer employees to run the show, while still providing service for the on-the-go and at-home customer.
"Off-premise dining is here to stay, but restaurant design still remains more important than ever," Pizza Factory CEO Mary Jane Riva said in the release.
Pizza Factory tapped San Francisco-based design agency, Rubber and Road Creative, to help create the format.
"The Rubber and Road Creative team has a strong understanding of how design directly affects operations, and strategy is at the forefront of their creations," Riva said. As existing franchisees grow and new multi-unit operators join our family, we're thrilled to offer another innovative buildout option that best supports the advanced delivery and carryout systems we have in place."
"We take a holistic approach to design — meaning our concepts integrate all aspects of the business and brand goals, whether its consumer-facing messaging and imagery or the functional constituents of the building, scalability, flexibility, cost effective to build, etc.," Rubber and Road Creative Managing Director Dana Zipser said in the release. "Our goal with Pizza Factory is to create a highly-efficient space for franchisees and staff to serve their guests in the most productive format."
Adding to the Express model, Pizza Factory also offers multi-unit operators flexible new-build or conversion options with traditional dine-in prototypes ranging from 1,500- to 4,000 square feet. The largest option typically features multiple dining sections, an arcade area for the kids, banquet rooms for parties and social gatherings and big screen TVs throughout the restaurant.
Based in Oakhurst, California, Pizza Factory is focused on growth in California, Arizona, Colorado, Idaho, Montana, New Mexico, Texas, Wyoming and Washington. It has stores in more than 100 cities.
