Operations

Pizza Factory January same-store sales up 15%

Photo: File

March 3, 2021

Pizza Factory has started the new year on a high note, with its sales up more than 11% over the previous year, while same-store sales grew more than 15% in that month, according to a news release. In fact, the company said that a number of its stores saw sales soar between 90% to 187% in January.

The success at the California-based brand also has extended to its loyalty app, which it said turned in twice as many sales in January this year as in January 2020, when the pandemic was still largely not affecting the U.S., where the company's stores are located. Year-over-year loyalty sales grew 182%, while across the brand online sales rose 75%.

The chain attributed much of its success to partnerships with loyalty and engagement platform, Punchh, along with social media marketing tool, Soci. Recently, the brand also unveiled its "Express" model to meet demand for off-premise dining, optimize delivery and curbside operations, and provide flexible build-out options for franchisees.

"Pizza Factory is constantly catering to our modern-day guests and our loyalty app, partnerships and sleek new models help us do an awesome job at that," Pizza Factory CEO Mary Jane Riva said in the release. "It's been a great start to the new year and we were blown away by our loyal guests that continue to support Pizza Factory through the many channels we offer our products. There are many exciting elements in the pipeline for Pizza Factory with our Express rendering and an abundance of new franchise partners."
Adding to the brand's growth, Pizza Factory welcomed a number of new franchisees to its system including:

• Fresno, California location owned by David Danenberg.
• Reno, Nevada location, operated by Ron Chadwick.
• San Andreas, California location, revamped and reopened by franchisee Allison Williams.

Pizza Factory is concentrating its growth in California, Arizona, Colorado, Idaho, Montana, New Mexico, Texas, Wyoming and Washington. The company is offering a limited-development incentive program to new franchisees including a reduced franchise fee, waived royalties for three months and more.

Pizza Factory has locations in more than 100 towns.