Staffing

Pizza Factory names franchise business coach

Photo: File

January 20, 2021

Oakland, California-based Pizza Factory has beefed up its corporate team with the addition of Rob Searfus as franchise business coach. A news release said Searfus brings a range of restaurant and franchise expertise to the job, after 20-plus years of experience working with Subway and Wendy's franchisees.

"I'm excited to continue working in the restaurant space, as it is an industry that I've truly come to love, and to join the awesome team at Pizza Factory," Searfus said in the release. "After working with large restaurant concepts, I've seen first-hand the support that is necessary for each individual location to succeed. I'm looking forward to assisting the Pizza Factory owners, using the tactics I've seen have success, and helping them reach their goals in the new year and beyond."

Rounding out the notable happenings for the pizzeria in the new year, Pizza Factory introduced two new third-party partnerships to make delivery more accessible to customers with DoorDash and Soci.

"As we head into 2021, we're excited to expand our corporate team and elevate the support our restaurant owners receive," Pizza Factory CEO Mary Jane Riva said in the release. "Rob was an obvious choice for Pizza Factory as his enthusiasm for restaurant operations and his pure passion for assisting franchisees reach their highest potential was evident. I'm confident Rob's well-rounded experience with fast casual and QSR concepts will have an exponential impact on Pizza Factory's restaurants."

Pizza Factory currently has more than 100 locations based in states throughout the West Coast.