Staffing

Pizza Factory names Lisa Roscoe CEO

Photo: Pizza Factory

August 5, 2025

Pizza Factory has named Lisa Roscoe as its CEO. The brand was recently acquired by Wonder Franchises, according to a press release.

Roscoe takes the reigns from former CEO MJ Riva.

"My goal is to build on what makes Pizza Factory special while reinforcing the systems and standards that support long-term growth," Roscoe said in the press release. "There's so much heart here. I want to protect that, elevate it, and ensure our franchisees feel supported every step of the way. That means listening closely, investing in innovation, and making sure every initiative we roll out is designed to help our restaurants thrive."

She has held development and legal roles at emerging franchise concepts like St. Louis Bar & Grill and multinational brands like Tim Horton's.

"Lisa is exactly the kind of leader I had hoped would step into this role; she's thoughtful, approachable, and genuinely invested in supporting our franchisees," Riva added in the press release. "She brings the right blend of experience and heart to guide Pizza Factory through its next phase of growth, and I have full confidence in her ability to honor the legacy we've built while moving the brand forward with clarity and purpose."

Adam Lewin, CEO of Wonder Franchises applauds the hired and said Roscoe's addition is a huge win for Pizza Factory.

"She has a unique ability to balance operational discipline with genuine, people-first leadership," Lewin said in the press release. "Her track record in franchising is exceptional, and her passion for this industry shines through. Lisa's leadership is exactly what we need to build on the strong foundation Mary Jane developed and to reach new heights."

Pizza Factory has more than 100 locations.