Franchising

Pizza Factory signs deal for California counties

Provided

February 17, 2022

Pizza Factory has signed a deal to bring five locations to San Bernardino and Riverside counties in California.

Longtime franchise investors and multi-brand operators with 17 Wingstop locations, Larry Yanez and Jesus Martinez, will be the ownership team developing these Pizza Factory locations which will feature the brand's Express model, specializing in delivery and carryout. The first restaurant is on track to open in the Inland Empire later this year.

"Jesus and I were interested in diversifying with a new brand and when searching for the right concept, Pizza Factory stood out to us," Yanez, owner of Fresh Up Restaurants, a restaurant development group, said in the release. "The brand's existing fanbase in California, continued commitment to innovation and hands-on corporate team were all aspects that we were searching for with our next brand. Given our experience with restaurant operations in and around San Bernardino, we're confident Pizza Factory's Express model will perform well in the market with its seamless approach to off-premise dining. We're excited to expand our restaurant footprint with Pizza Factory and add the West Coast icon to our ownership portfolio."

"It is so exciting to see seasoned multi-brand operators like Larry and Jesus show interest in diversifying with our growing concept," Mary Jane Riva, Pizza Factory CEO, said in the release. "The duo's experience in the restaurant space and quick-service operations make them the perfect franchisees to bring our Express model to communities around Southern California. I'm looking forward to seeing them open our concept in communities they know so well while expanding our location count in our home state."

Pizza Factory operates in 100-plus communities.