STRATEGIC PARTNERS
Pizza Factory has a franchise growth strategy targeting markets along the West Coast.
April 18, 2016
Pizza Factory has a franchise growth strategy targeting markets along the West Coast. The chain, which has 113 locations in six states, has set into motion a strategy that aims to increase the brand's footprint by opening 10 restaurants annually, according to a company press release. To achieve these goals, Pizza Factory's efforts are set on recruiting and awarding franchises to qualified investors that are passionate about the concept, giving back to the community and developing strong bonds with their neighbors.
"The role we play in the communities we serve goes well beyond just being the best place in the neighborhood for pizza. And, from the beginning of their journey with us, our franchisees are drawn to the brand because of the sincere connections we have with our fans," said Mary Jane Riva, president and CEO of Pizza Factory. "We are growing our footprint into neighborhoods big and small where we know our awesome people, product and philanthropic partnerships will be valued."
With a focus on adding new locations in California, Idaho, Nevada, Washington, Arizona, and Oregon, West Coast growth is the brand's top priority, the release stated.
"We also have a strong commitment to helping our franchisees reach their performance and growth goals," Riva said. "The majority of our franchisees work in their restaurants and live in the communities they serve. They care deeply about their customers, their business and making a difference. We assist in every way possible to ensure our franchisees' restaurants radiate the welcoming neighborhood feel we all have come to know and love."
Building on the momentum the brand has achieved in the past 12 months, Pizza Factory recently opened a new location in La Quinta, California. Additionally, the brand has several openings planned for the coming months, including one in Merced, California.
In support of the towns Pizza Factory calls home, it launched the "No Bully Zone" program that raises awareness about the prevalence of bullying in schools and throughout the community. Through community partnerships, Pizza Factory fights to put an end to bullying wherever and whenever it occurs. In addition, Pizza Factory offers fundraising programs to support local schools, youth sports leagues, as well as other community groups and organizations.
