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Pizza Hut celebrates 25 years of reading program
December 8, 2009
With millions of books read since its inception, BOOK IT!, a reading incentive program developed by Pizza Hut, is kicking off a year-long celebration of its 25th birthday. As part of the celebration, the BOOK IT! program is collecting birthday wishes on an oversized book that will make its rounds across the country.
The birthday celebration officially kicked off on Dec. 5 at Variety Magazine's Power of Youth event in Los Angeles. Pizza Hut pizza was provided to the crowd of more than 700 guests, which included celebrity ambassadors Corbin Bleu, Miranda Cosgrove and AnnaLynne McCord.
Ultimately, the huge BOOK IT! birthday book was signed nearly 300 times. For each signature on the card, the BOOK IT! Program will donate a book in honor of the signee to LA's BEST, an after school program that aims to provide a safe and supervised environment for elementary school students.
After a brief stop at the BOOK IT! headquarters in Dallas, the huge birthday book will begin makings its rounds across the country, gathering as many signatures and birthday wishes as possible in a year. Additionally, BOOK IT! is also offering fans the opportunity to sign their birthday wishes on a virtual card atwww.bookitprogram.com.
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