Marketing

Pizza Hut counts the days with $10 Tastemaker-calendar deal

Pizza Hut will give its tongue-in-cheek 680-day calendars to the first 680 people to order its Tastemaker deal today. (Photo provided)

September 9, 2020

Pizza Hut is literally counting the ways customers can combine its 17 toppings through a $10 "Tastemaker" deal, featuring three toppings on a large pie, a news release said. The brand said customers ultimately can order its 17 topping options through the Tastemaker deal in a total of 680 possible combinations — enough to fill 22 1/3 months — without repeating a pizza combination once.

To drive home that theme of pizza variety, Pizza Hut is giving the first 680 customers to order the special through its app for delivery, starting at 3 p.m. Eastern Wednesday, a free 22 1/3-month calendar that pokes fun at overused calendar images, like the snowy cabin in the woods and stampeding horses. In the case of these calendars, however, the snowy cabin is replaced by a neon-lit Pizza Hut in the woods, and the stampeding horses are being rounded up by cowboys who are being pursued on horseback by a Pizza Hut delivery person with pies astride.

"At Pizza Hut, we're all about providing a great value on the pizza you actually want," CMO George Felix, said in the release. "With more than 600 topping combinations and the freedom to get your favorite pizza through carryout or delivery, the value and flexibility of this offer really speaks for itself."

The Plano, Texas-based brand has more than 18,000 restaurants in more than 100 countries.