Food & Beverage

Pizza Hut creates wine crafted from tomatoes

Photo: Pizza Hut

November 19, 2024

Pizza Hut is entering the vino game with the creation of its first pizza wine — Tomato Wine by Pizza Hut, according to a press release.

The wine is made in partnership with Kansas-based Irvine's Just Beyond Paradise Winery, a family-owned vineyard renowned for its creativity and passion and is crafted from ripe tomatoes and infused with natural basil. While crafted from tomatoes, the wine delivers a tasting similar to a white wine when chilled.

"The holidays are a time for many gatherings, but often the gift of a bottle of wine can feel expected. Why not be the one to bring the pizza party with the gift of pizza wine and a Triple Treat Box designed to ignite fun and conversation," Elyse Slayton, Pizza Hut's director of advertising, said in the press release. "As a brand who has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party."

Pizza Hut is offering a limited-edition gift set, including a bottle of the wine, two Pizza Hut branded glasses and a wine opener for $60. Bottles are sold at $25 each with a minimum of two bottles required. They can be bought at www.irvinewinery.com/pizzahut.

Pizza Hut operates more than 19,000 restaurants in more than 100 countries.