News

Pizza Hut extends partnership with Diary of a Wimpy Kid

May 16, 2013

The Pizza Hut Book It! Program is again partnering with author Jeff Kinney and his book series Diary of a Wimpy Kid for the 2013-14 school year.

Diary of a Wimpy Kid will be integrated into all Book It! classroom materials, teacher printables and web creative at pizzahut.com/bookit. New to the program this year is the opportunity for a classroom to win a visit from Kinney.

The Diary of a Wimpy Kid series have been on multiple national bestsellers lists since publication of the original volume in 2007. There are more than 87 million copies in print in 44 countries around the world. The Book It! Program will kick off its 29th year ahead of Kinney's eighth book in the series that is scheduled for release on Nov. 5.

Pizza Hut's Book It! is the longest-running corporate-supported reading incentive program in the country, having originally launched in 1985. Teachers and librarians set monthly reading goals and present students with a reading award certificate when goals are met. Students take the certificates to a Pizza Hut restaurant, where they are congratulated by a team member and given a free, one-topping Personal Pan Pizza. There is no purchase necessary and the pizza can be taken to go.

Registration for the 2013-14 school year is open and the program begins in October.

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