Marketing

Pizza Hut has cure for 'struggle bus'

Provided

March 24, 2022

We've all been on the struggle bus a time or two, but Pizza Hut is launching a real bus to ease that feeling.

The bus debuts at the NCAA Men's Basketball Final Four this Saturday and Sunday to give fans a spot to refuel, take a time out from cheering on their teams and partying in the Big Easy. During each stop, the bus will offer lounge areas, beds for power napping, soothing videos, interactive selfie experiences and of course, plenty of Pizza Hut pizza, according to a press release.

Its second stop will be Athens, Georgia, on April 28 and April 29 to meet up with local college students in the throes of cramming for upcoming exams. Those in need of a study break will have the opportunity to chill out on the bus, eat pizza and hang with Betches co-founder Jordana Abraham and comedian Jared Freid, co-hosts of "U UP?," the modern dating podcast from Betches. Abraham and Freid will record a special episode of the podcast from the bus.

"Since Pizza Hut has always been a favorite comfort food, we jumped at the opportunity to bring this trending sentiment to life," Lindsay Morgan, chief marketing officer at Pizza Hut, said in the release. "This bus caters to those 'on their own struggle bus' and we are thrilled to partner with the hilarious Betches 'U UP?' podcast hosts to help consumers find humor in everyday struggles while providing a break from it all, and of course delicious pizzas."

Pizza Hut operates nearly 18,000 restaurants in more than 100 countries.