Marketing
Pizza Hut International teams with Hasbro for Pizza Pursuit
November 19, 2021
Pizza Hut International is teaming up with Hasbro Gaming's Trivial Pursuit to offer fans Pizza Pursuit, a digital trivia game where two grand prize winners will be entered for a chance to win $10,000 each (in local currency). Players can test their knowledge and compete with others, all while enjoying a slice of their favorite Pizza Hut pizza, according to a press release.
Pizza Pursuit has launched in the U.K., Brazil and El Salvador and will launch in South Africa on Dec. 1. The game runs through the end of January 2022.
To play, customers purchase a Pizza Hut pizza in participating markets, scan a QR code on the box and test their knowledge for a chance to win. Local markets are also offering prizes and extra entries. The game can be played with up to six people ages 16 and older. Questions include categories in: sport, leisure, arts, film and music, geography, history, everyday fun and pizza.
"This iconic collaboration between two brands creates a unique opportunity in bringing entertainment into the homes of family and friends while also enjoying delicious pizza" Taiya Ryan, director of brand marketing, Pizza Hut International, said in the release. "Pizza Pursuit is a first of its kind digital experience appealing to all ages, offering a fun way to enjoy a slice of both pizza and trivia, while also having chances to win prizes."
"The Trivial Pursuit game is all about showing off those bits of fun, random knowledge that each of us has learned over the years," Casey Collins, head of global licensed consumer products and business development at Hasbro, said in the release. "Paring a game that brings together friends and family to create laughter and memories, with Pizza Hut pizza, and the chance to win $10,000 will make for some memorable game nights!"
