Pizza Hut introduces '$5 Flavor Menu'

Jan. 4, 2016

Pizza Hut announced it has introduced its new $5 Flavor Menu. It features a medium one-topping pizza, eight bone-out WingStreet Wings, the Ultimate Hershey's Chocolate Chip Cookie, Hershey's Triple Chocolate Brownie, Tuscani Pasta, a double order of breadsticks or flavor sticks, and four 20-ounce Pepsi beverages for $5 each when ordering two or more, according to a company press release.

"Consumers consistently give us credit for having great-tasting, flavorful food and now we are able to offer it to them at a price that enables them to say 'yes' every day to Pizza Hut," said Jeff Fox, Pizza Hut chief brand and concept officer. "Value menus don't really happen in the pizza category. We know that five dollars for a pizza from America's favorite pizza company is a heck of a deal. At the same time, we have fans who are just as passionate about our Hershey's Cookie, Hershey's Brownie, as well as our WingStreet wings, Tuscani Pasta and world famous breadsticks. So, we are thrilled to be bringing consumers all of these high-quality Pizza Hut choices at a time when value is really top-of-mind."

Pizza Hut has not set a timeframe for how long the new menu will be available, the release stated. The company has created a quick-link option on its website for digital customers to access and start their order. 

Consumers will have, subject to availability, several options when completing their $5 Flavor Menu order. The medium one-topping pizza may include the following ingredients: Pepperoni, Italian sausage, premium salami, classic meatball, slow-roasted ham, hardwood smoked bacon, grilled chicken, beef, seasoned pork, Mediterranean black olives, Peruvian cherry peppers, fresh mushrooms, fresh spinach, fresh red onions, fresh green bell peppers, sliced banana peppers, sweet pineapple, sliced jalapeno peppers, or diced roma tomatoes.

"Our single-minded consumer promise is to make it easy for them to get a better Pizza Hut pizza, as well as all of our flavorful food. One way we're able to do that is by offering a variety of compelling quality options for $5 each," Fox said. "Our intent was to create the most flavor-filled and broadly appealing value menu ever in the food category and we think we've done that with the $5 Flavor Menu."

Also, a variety of crust flavors, sauces and drizzles can be added to any pizza. They include: Ranch, Smokehouse BBQ, Hut Favorite, Toasted Parmesan, Salted Pretzel, Honey Sriracha, Toasted Asiago, Fiery Red Pepper, Toasted Cheddar and Garlic Buttery Blend. The available sauces are Classic Marinara, Premium Crushed Tomato, Creamy Garlic Parmesan, Honey Sriracha, Barbeque and Buffalo, and drizzles include Balsamic, Honey Sriracha, Barbeque and Buffalo.

The Ultimate Hershey's Chocolate Chip Cookie is cut into eight slices and contains an average of 165 Hershey's semi-sweet chocolate chips per cookie. The eight-inch Hershey's Triple Chocolate Brownie is baked with three types of Hershey's products including more than 100 chocolate chips.

Breadsticks are available as a double order as part of the $5 Flavor Menu in the following flavors: Original, Hut Favorite, Fiery Red Pepper, Toasted Cheddar, Toasted Parmesan, Toasted Asiago and Honey Sriracha.

WingStreet Wings are available in honey BBQ, spicy BBQ, buffalo mild, buffalo medium, buffalo burnin' hot, honey Sriracha, sweet chili and garlic parmesan.

As part of the $5 Flavor Menu, customers can order either the Meaty Marinara or Creamy Chicken Alfredo Tucsani Pasta or four 20-ounce Pepsi products.

Prices and participation may vary.


Topics: Food & Beverage, Marketing / Branding / Promotion, On the Menu, Pizza Hut


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