News

Pizza Hut intros Dippin' Strips for Super Bowl

January 19, 2005

DALLAS — In what has become an annual rite of passage, Pizza Hut is introducing a new item for Super Bowl Sunday.

According to a news release, the new item is called Dippin' Strips. Pizza Hut research showed that 57 percent of pizza-eaters like to dip pizza into sauces, so it redesigned its basic pizza by slicing it into 16, 1-inch by 4-inch rectangular strips. The new item is served with marinara, ranch and garlic sauces.

"The fact is, triangle slices just don't fit well into a cup of sauce," said Tom James, Pizza Hut chief marketing officer. "Dippin' Strips pizza has been 'dippinomically' designed for dipping."

The Dippin' Strips pizza will sell for $9.99 for one topping. Customers can also choose one of the company's specialty pizza lines — Meat Lover's, Veggie Lover's, Cheese Lover's Plus or Supreme — for an added cost.

Pizza Hut claims Super Bowl Sunday is its busiest day of the year. It plans to sell 2 million pizzas on that day alone — half of which will be delivered or carried out in the two hours prior to kick off and during the first hour of the game.