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Pizza Hut joins forces with Marvel

Pizza Hut is joining forces with Marvel's "Captain America: Civil War" with the addition of the new Stuffed Garlic Knots to the $5 Flavor Menu.

April 12, 2016

Pizza Hut is joining forces with Marvel's "Captain America: Civil War" with the addition of the new Stuffed Garlic Knots to the $5 Flavor Menu, according to a company press release. An order of Stuffed Garlic Knots includes 10 knots stuffed with mozzarella cheese for $5.

"The new Captain America movie is centered around the concept of picking sides — Iron Man versus Captain America — but at Pizza Hut, we know picking sides doesn't have to lead to an all-out battle," said Jared Drinkwater, vice president of Marketing, Pizza Hut. "With the $5 Flavor Menu, we're giving customers the power to choose at a price that allows them to say 'yes' to all of their favorite items, including medium 1-topping pizzas."

As part of the promotional partnership, Pizza Hut and Marvel have developed a "Captain America: Civil War"-themed digital hub for adult audiences at www.PizzaHut.com/CaptainAmerica. The hub gives Marvel fans and pizza lovers access to exclusive "Captain America: Civil War" content, including never-before-scene clips and stills from the latest Marvel film. The site also features a quiz allowing users to pick which side they should root for — Captain America or Iron Man — for the chance to win prizes, including a trip to a future Marvel movie premiere, behind-the-scenes access to a Marvel prop house and more.

"Being able to provide our customers with unique content exclusively through our channels is one of the many exciting ways we are bringing this effort to life," Drinkwater. said "A wide variety of prizes and unique experiences tied directly to the film will be fun and entertaining for Marvel and Pizza Hut fans alike."

In addition to the digital hub, Pizza Hut will launch an integrated marketing campaign for adults, including a new television spot featuring "Captain America: Civil War" footage, two new "Captain America: Civil War"-themed boxes — one highlighting Captain America, the other featuring Iron Man — and more.  

"In Marvel's Captain America: Civil War, we see the Avengers team during one of their toughest times. They're torn apart by conflict, and we're left wondering if anything can bring the team back together," said Mindy Hamilton, senior vice president of Global Partnerships, Marvel Entertainment LLC. "Whether you are Team Cap or Team Iron Man, we are excited to give our fans the opportunity to choose their side through this effort with Pizza Hut and unite Marvel fans around the film's release."

Marvel's "Captain America: Civil War" hits theaters May 6.