Marketing

Pizza Hut launches platform for crust lovers, seeks crust connoisseur

Photo: Pizza Hut

March 12, 2026

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Pizza Hut is launching Hut Crust, a new platform celebrating the recognizable crusts that have defined the brand for generations.

At the center of the platform is a $10 large three-topping pizza available on fans' choice of three crusts: the new and improved Hand-Tossed, Tavern Style or Thin 'N Crispy, according to a press release.

The brand is also seeking a Hut Crust Connoisseur. The position will become the official guardian of the Hut Crust platform and is responsible for tasting and testing all new crust innovation. The jobs pays a $31,415.92 and free pizza for a year.

To be considered for the gig, pizza lovers must try Pizza Hut's new Hand-Tossed pizza recipe and post an honest review on Instagram using #pizzahutcrust #pizzahut_contest and "Hut Crust Connoisseur" in the social media post sharing what they thought of the crust. Applicants then head to pizzahutcrust.com to submit a link to their review as their official application.

"Crust is the heart of a great pizza, and fans have been asking for more ways to celebrate it," Melissa Friebe, CMO at Pizza Hut, said in the release. "With Hut Crust, we're not only introducing a new Hand-Tossed recipe that elevates a fan favorite, but we're also offering a $10 large three-topping deal that gives people real value every time they order. And for those who live for crust, the new Hut Crust Connoisseur is a dream come true — a way to get paid for tasting and loving crust every day."

Pizza Hut has nearly 20,000 restaurants in more than 110 markets and territories.