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Pizza Hut named India's most trusted food brand
June 17, 2008
LOUISVILLE, Ky. — The Economic Times of India's annual survey of that country's most trusted brands named Pizza Hut as the "Most Trusted Food Service Brand" in India for the fourth year, ahead of all other Indian and global brands. In addition, Pizza Hut is the only restaurant company to place in the Top 25 Service Brands list.
India has a population of more than 1.1 billion. The survey, conducted by ACNielsen's ORG-MARG market research company, asked more than 8,000 participants, across different socio-economic, age, income and geographic backgrounds, various questions in order to determine each company's overall trust score about the brands that consumers believe provide quality, consistency and reassurance.
Over the past 10 years, Pizza Hut parent Yum! Brands has become the largest and fastest growing restaurant company in India. As of the first quarter 2008, the company had 140 Pizza Huts in 35 cities and 33 KFCs in nine cities.
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