Pizza hut named most trusted brand in India
July 30, 2009
Pizza Hut has been named the "Most Trusted Food Service Brand" in India in The Economic Times' Brand Equity Most Trusted Brands 2009 annual survey, according to the IndUS Business Journal.
The Brand Equity Most Trusted Brands survey ranks the brands that have earned the trust and loyalty of consumers across India. ACNielsen's ORG-MARG market research company surveyed more than 8,000 participants, across different socio-economic, age, income and geographic backgrounds, in order to determine each company's overall trust score about the brands that consumers believe provide quality, consistency and reassurance.
As of the first quarter 2009, Yum! operates 156 Pizza Huts in 35 cities and 45 KFCs in 11 cities throughout India.