Marketing

Pizza Hut partners with angry TikToker for promotion

Provided

October 12, 2021

Pizza Hut has announced the first-ever #ForYouPizza Challenge, a TikTok challenge encouraging pizza lovers to share their personalized $10 Tastemaker pizza recipe and giving one lucky fan the opportunity to have their recipe available on PizzaHut.com for a limited time nationwide. Additionally, 20 other participants will have the chance to win from a batch of $10,400 worth of free pizza prizes, according to a company press release.

Pizza Hut is partnering with TikToker Oneya Johnson, known for his @angryreactions account that has amassed over 23.5 million fans. Oneya's personalized $10 Tastemaker combination — a large, hand-tossed, marinara pizza, loaded with ham, Italian sausage and banana peppers, complete with a side of medium Buffalo sauce to drizzle on top — is now available to order online at participating Pizza Hut restaurants nationwide, for a limited time.

Beginning Oct. 12 and going through Oct. 14, pizza lovers can share their personalized $10 Tastemaker recipes, from crust (hand-tossed/thin) to sauce and choice of three toppings, on TikTok using #ForYouPizza and #Contest for a chance to win. On Oct. 15, one winner's personalized $10 Tastemaker recipe will be selected to be featured on Pizza Hut menus nationwide for a limited time and the winner will also be awarded a $2,500 Pizza Hut gift card. Pizza Hut will also be awarding one year's worth of pizza gift cards — $520 each and $10,400 total in pizza gift cards — to 20 other participants.

"We are always looking for new, innovative ways to interact with pizza lovers," Lindsay Morgan, chief marketing officer, Pizza Hut, said in the release. "We are excited to partner with TikTok star, Oneya @angryreactions for our largest activation on the platform yet and usher in a new generation of Pizza Hut fans."

Pizza Hut operates more than 18,000 restaurants in more than 100 countries.