News

Pizza Hut pulls out all the stops for Super Bowl

January 23, 2019

Pizza Hut is taking advantage of its status as NFL sponsor to offer Hut Rewards deals on Super Bowl gameday gear, which the brand said in a news release is the only game day NFL Shop discount available. It's accessible when customers order Pizza Hut food on the day of the game, Feb. 3. 

The brand is also running a special that day of $7.99 for a large two-topping pizza, as well as $5 "Lineup" deals, the release said. 

"Through our NFL partnership, we've always put fans first and focused on giving them next-level gameday experiences," Pizza Hut Chief Brand Officer Marianne Radley, said in the release. "Super Bowl Sunday is the biggest day of the year for both Pizza Hut and the NFL, so in addition to the pizza promos and delivery experience our customers know and love, we're overdelivering to fans in Atlanta and at home by bringing them face-to-face with their favorite NFL players at Super Bowl Experience and giving them the one and only way to get Official NFL Shop merch for less than the rest during Super Bowl LIII."

Every Hut Rewards member who orders Pizza Hut online this Super Bowl Sunday will receive a unique code to redeem on all official NFL merchandise at NFLShop.com. Each code will be delivered via email on Feb. 4 and is valid until the end of the month.

Likewise, the brand has, of course, temporarily changed its name on its website to Pizza Hut Hut in honor of the big football-filled day. Likewise, the brand also formally changing the signs at one of its downtown Atlanta restaurants to read the same, since that's where the biggest event in football takes place. 

Pizza Hut is also preparing their soon-to-be-super-busy team members for the day with "prep rallies" — internal training sessions that include a personalized hype video from Pizza Hut ambassador and NFL player, JuJu Smith-Schuster.

Pizza Hut anticipates selling more than 1.5 million pizzas during Super Bowl LIII, enough to give everyone in the stadium on that Sunday 25 pizzas each or 200 slices.