Marketing

Pizza Hut to donate to literacy non-profit

Provided

January 5, 2022

Pizza Hut will donate $1 to First Book, a non-profit organization dedicated to ensuring educational equity, for every BOOK IT! Bundle sold through Dec. 31, 2022, according to a press release. The BOOK IT! Bundle includes two large, one-topping pizzas and breadsticks.

Pizza Hut will also give away a special-edition, retro-inspired BOOK IT! t-shirt with online orders of the BOOK IT! Bundle through Jan. 18. The first 20,000 pizza lovers to purchase the BOOK IT! Bundle online will receive a redemption code that can be entered at BOOKITshop.com for one free t-shirt.

"We have supported childhood literacy for 37 years and we're proud to extend our reach through our partnership with the non-profit organization First Book. To give the gift of reading to those who need it most is an act we find incredibly rewarding and to be able to do it simply by ordering pizza makes it a win-win," Lindsay Morgan, Pizza Hut's chief marketing officer, said in the release. "We first offered the BOOK IT! T-shirts during the launch of Camp BOOK IT! back in October and pizza lovers claimed over 5,000 BOOK IT! t-shirts in just under three hours, so fans will have to move quickly to get 'em while they're hot! Every time I wear a BOOK IT! t-shirt out of the house, the touching comments I get from total strangers remind me of the power of the program and the passion people have for it—we've got something special with BOOK IT!"

The BOOK IT! Bundle marks Pizza Hut's latest commitment to childhood literacy as part of the iconic BOOK IT! program, which was first introduced in 1984 and has since impacted more than 65 million students nationwide as the nation's longest running, corporate supported reading program.

"Pizza Hut has a long and storied history of supporting reading through its BOOK IT! program, as millions of students and educators can attest," Kyle Zimmer, president, CEO and co-founder of First Book, said in the release. "We are thrilled to be the beneficiary of this current initiative, and to continue to hold hands together to create new opportunities to further educational equity in 2022 and beyond.

Pizza Hut operates nearly 18,000 restaurants in more than 100 countries.