Marketing

Pizza Hut wants to help you break up with a significant other

Photo: Pizza Hut

February 8, 2024

Pizza Hut is offering limited-edition Hot Honey "Goodbye Pies" to help pizza fans break up with their significant others. The brand will help you break up by delivering a personalized, simple message on custom packaging with its sweet and spicy Hot Honey pizza inside, according to a press release.

The pizzas are free but there's a catch — consumers must visit GoodbyePies.com through Feb. 14 in three major cities: NYC, Chicago and Miami, while supplies last. Not available in your city? The website can also be used to requestPizza Hut instead write a breakup text for you to send, along with alink to agift card foryour future-exto redeem a free Hot Honey pizza.(Limited quantities available during this limited time.)

"Therising popularity ofthesweet-heat flavor profile has ledto Hot Honey becomingthe mostrequested test item by our team membersandwe are thrilled tohave it as the newest addition toourmenu,"Lindsay Morgan, CMO at Pizza Hut, said in the release. "With thelaunch ofGoodbye Pies,we arebringing that perfect blend of sweet and heat experience to real life, delivering spicy news in thesweetest way for Valentine's Day."

The Hot Honey Pizza features a pizza crust topped with marinara sauce, a layer ofcheese, classic pepperoni, a hot honey drizzle made with real honey infused with chili peppersand crispy cupped pepperoni, and a hot honey drizzle.

Hot Honey wings are also available in both bone-in and boneless varieties.