News

Pizza Hut's Gier made marketing chief at Yum! International

August 15, 2002

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DALLAS -- Yum! Restaurants International (YRI), the Dallas-based international division of Yum! Brands, Inc. (NYSE:YUM), has appointed Randy Gier chief marketing officer, effective in mid-September.

According to a release, Gier, 41, most recently served as chief marketing officer at Pizza Hut; he held that same role at KFC prior to that.

"International expansion is one of the key strategic growth drivers for Yum! Brands, and Gier's marketing savvy will help us enhance our global brand positioning and category dominance," said Scott Bergren, chief concept officer at YRI.

Yum! Restaurants International owns or franchises nearly 11,500 restaurants outside of the U.S.