Food & Beverage
Iconic Pizza Hut pizza celebrates silver anniversary
October 1, 2021
Pizza Hut is celebrating the 25th anniversary of its iconic Stuffed Crust Pizza. The silver anniversary celebration is a global digital campaign that honors the ongoing love of Stuffed Crust, its unique and regional reimaginations, and the brand's ongoing commitment to delivering the most satisfying pizza experience, according to a press release.
Stuff Crust Pizza has more than 40 iterations in more than 110 countries.
"Stuffed Crust is a nod to our true love of pizza, and continues to be a canvas for innovation," Vipul Chawla, president of Pizza Hut International, said in the release. "We are not only celebrating 25-years of Stuffed Crust, but using this moment to celebrate how one idea like eating pizza backwards can help, in our own Pizza Hut way, unite the world."
The pizza launched in 1995, three years after a former food scientist on the Pizza Hut culinary team suggested the concept.
"The culinary teams at Pizza Hut International are always innovating and ensuring our consumers get the tastiest pizzas, period. No compromises! When you have a great product that resonates with consumers, you need to believe and persevere to bring it across multiple countries. If there is a will, there is a way," Ana Maria Rodriguez, chief food innovation and quality officer at Pizza Hut International, said in the release.
Founded in 1958 in Wichita, Kansas, Pizza Hut operates almost 18,000 restaurants in more than 110 countries.
