Operations

Pizza Inn to introduce brand refresh

Provided

September 7, 2022

Pizza Inn has rolled out a new look including a new store design, logo and refresh to the brand's mascot, Jojo, according to a press release.

"Now that we're in our post-pandemic era, it's time to express the brand in a compelling and modern way across all of our customer touch points," Brandon Solano, CEO of parent company RAVE Restaurant Group, said in the press release. "Few brands can withstand the test of time, increased competition and ‌a pandemic–but we did. And, we have eight consecutive quarters of profitability behind us to prove it. We are working hard on the economics of this new concept to create a cost-effective design that delivers on customer experience while making financial sense for franchisees and investors alike."

Pizza Inn tapped nationally acclaimed advertising agency BooneOakley and award-winning retail design firm Chute Gerdeman to imagine the Pizza Inn retail experience of tomorrow.

"Pizza is fun, and it's an American staple that provides a sense of comfort and nostalgia unlike any other kind of experience," Claire Oakley, director of client services for BooneOakley, said in the release. "We wanted to pay homage to the brand's legacy while meeting consumers where they are today. This refreshed look is not only found in the logo and our beloved mascot, Jojo — who stands tall and proud — but throughout every aspect of the new restaurant design."

The first Pizza Inn location to feature the refreshed design will be unveiled in Asheboro, North Carolina, later this year.

"Our team designed the new layout with the pizza buffet as the hero, while creating memorable and shared dining experiences for guests," Brian Seitz, partner at Chute Gerdeman said in the release. "We are excited to see these renderings finally come to life this year."