Operations

&pizza lowering prices

Photo: &pizza

May 27, 2025

Washington, D.C.-based &pizza thinks its pizza prices are too high. In a head-turning move, the brand has slashed its pricing across the board, according to a press release.

In addition to dialing back prices, the brand has also simplified the way guests order their favorite pies, knots, drinks and desserts. Now under a category called The Basics are the brand's Cheese and White pies, as well as a new one-topping, one drizzle option, each of which will be just $10.

&pizza's specialty and limited time pies as well as Craft Yo Self (CYO) options where guests can create their own recipe, are now under a category called The Hits, and have been reduced to just $12. The brand is also extending savings on all knots, which are now just $6, canned sodas which are now just $2 and craveable chocolate chunk or sugar cookies, which have been reduced to just a dollar.

"We decided to do something that other chains are simply afraid to do — we called ourselves out for being overpriced, and decided to cut the BS and prices," said Mike Burns, CEO of &pizza. "We won't be like the rest of the industry that masquerades about providing 'value' with a holier-than-thou vibe, while at the same time quietly raising prices. Will this move win us a Nobel Peace Prize? Our magic eight ball says unlikely, but we're confident that it's the right thing to do and at the very least, a small gesture to our guests letting them know we have their backs."

The pricing move also comes on the heels of the brand's new $7 half cheese pie and drink combo. Available from open to 4 p.m. daily at all locations, the combo has helped the brand drive significant traffic and capture more of the lunch hour since it was introduced earlier this spring.

&pizza was founded in 2012 and has locations on the East Coast in New Jersey, Pennsylvania, Washington D.C., Maryland and Virginia.