April 28, 2005
The Sun-Sentinel: Had Michael Conenna's father never shown him the ups and downs of the pizza business, Riverfront Pizza would never have come to exist.
"Ever since I was 7 or 8 I've been working in a pizzeria," said Conenna, the store's owner. "I was born doing it." As part of the South Florida Sun-Sentinel's Take Your Child to Work Day program, Conenna taught five young, curious interviewers how to properly prepare the dough for a pizza crust.
"Making the dough so many times, you really get a feel for it," he said as he added water to the flour. Riverfront Pizza makes all of its dough from scratch, and uses only the freshest ingredients. That's one of the things he says sets his restaurant apart from the competition. "If you wouldn't eat something, don't give it out to your customers," Conenna said.