News
Pizza Patrón comps up in January
February 11, 2009
DALLAS -- Latino pizza brand Pizza Patrón has announced that systemwide comparable sales for the company increased 7.9 percent in January. The increase follows the chain's 3.3 percent comparable sales gain for the fourth quarter of 2008.
Company officials attribute the sales increases to a combination of classic menu favorites and the popularity of the chain's new extreme value choices. The recently added Amigo Pizza played a significant role in driving the results.
The Amigo Pizza was launched under the banner "Un Amigo para Todos" (an Amigo for everyone) with a campaign featuring three distinct "Choose Your Amigo" value options – one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.
"We believe our current sales trends are not an anomaly, but rather a reflection of our commitment to create an unmistakably Latino experience in our restaurants," said Antonio Swad, founder of Pizza Patrón Inc. "Our brand is uniquely aligned with the youngest and fastest-growing demographic in the United States, plus our everyday values have broad appeal for everyone. We love our position."
Related Media
Subscribe
Get the latest news and resources from Pizza Marketplace.
