News
Pizza Patron continues winning streak
March 25, 2009
DALLAS -- Comparable-store sales at Latino pizza brand Pizza Patrón increased 10.5 percent in February, the company has announced, up from its January comp sales gain of 7.9 percent.
"We continue to be very pleased with the sales increases we are experiencing," said Andrew Gamm, director of brand development for Pizza Patrón. "Great food and everyday values combine with our unique Latin vibe to create an uncommon experience for our guests that has very broad appeal, as demonstrated by the up-tick in traffic at our stores."
In 2008, the company made a strategic decision not to raise any of its menu prices, despite increased commodity costs. Instead, an extensive evaluation of the business model was initiated to find ways to decrease waste and lower operating costs.
The chain also launched the Amigo Pizza in 2008. The 12-inch pie, a departure from the chain's signature 15-inch pie, offers customers a "Choose Your Amigo" value option – one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.
"Believe it or not, we have operated successfully for over 22 years without a medium size pizza option on our menu," Gamm said. "Current market conditions created an opportunity for us to develop a wider variety of value choices for our customers. The Amigo Pizza has played an important role in our comps being up this year."
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