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Pizza Patron sees jump in Q4 comps
January 12, 2009
DALLAS -- Latino pizza brand Pizza Patron saw comparable-store sales in its franchised units increase 3.3 percent in the fourth quarter of 2008, the company has announced.
The company attributed the increase to a combination of its Latino brand focus, strong marketing and everyday food values.
"We worked very proactively over the past year to stabilize and lower operating costs for our franchise partners," said Andrew Gamm, director of brand development for Pizza Patron. "At the same time, we were able to create a number of new value options for customers without compromising the quality of our food or raising retail prices."
Company officials say the brand is well-positioned for strong growth over the next couple of years despite a challenging economic environment. Restructured supplier contracts, new store designs with reduced construction costs and more favorable real estate and lease trends are expected to drive expansion in 2009.
"We understand that our industry has a 'what have you done for me lately?' mentality at times," said Antonio Swad, founder of Pizza Patron Inc. "Well, lately we have been working hard, refining our business model and most of all serving our communities. The result has been favorable and the numbers are shouting it."
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