News

Pizza Pizza, Chicken Chicken to share 'coop'

April 21, 2005

TORONTO — Pizza Pizza announced it will begin cobranding its concept with a proprietary chicken brand this May.

According to a news release, the newly developed Chicken Chicken brand will share space with Pizza Pizza establishments.

"We've had the Chicken Chicken name registered for several years, and we've conducted research and marketing studies over the last two years to develop the product," said Pat Finelli, vice president of marketing for Pizza Pizza. "We introduced chicken wings to our Pizza Pizza menu a while ago, and chicken wings now represent an important part of Pizza Pizza's sales."

The first cobrand Pizza Pizza-Chicken Chicken restaurant will occupy about 4,000 square feet of space and seat 45.

Pizza Pizza operates 480 locations, including 340 dine-in and delivery restaurants, in Ontario and Quebec.