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PizzaMarketplace.com Top 100 Movers & Shakers, No. 63: Top That! Tulsa, Okla.

September 12, 2012

PizzaMarketplace.com Top 100 Movers & Shakers, No. 63: Top That! Tulsa, Okla.

Launched in 2010 by restaurant marketing veterans Jeff and Lori Walderich of IdeaSt­udio, this fast casual concept is quickly gaining traction and earning kudos for its create-your-own personal pizzas. Custom­ers can select from a wide array of crusts, sauces and locally-sourced specialty top­pings and cheeses, which are assembled right in front of them and are ready in less than five minutes. No matter which ingredients are selected, customers pay a flat price of about $7.50 for a 10-inch pie. (Prices vary slightly by location.) Current locations are in Oklahoma, Texas and the Middle East, but expansion plans are un­derway. One big plus is that the concept’s simple kitchen setup makes it easy and in­expensive to convert an existing sandwich shop into a Top That!

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