October 17, 2014
California-based Project Pie will add 60 locations in the United Kingdom and Ireland following a new master agreement with The Canavan Co. UK Ltd., in partnership with former Hakkasan CEO Niall Howard.
According to a news release, the group will develop restaurants in England, Scotland, Wales and Ireland throughout the next 10 years.
Sue and John Canavan, of the Canavan Co. UK, decided to bring Project Pie to the UK after trying it in Hillcrest, California.
"From the design, the vibe and the food, everything screamed quality, edgy and different," John said in the release.
The duo has partnered with Howard, known for leading the development of Michelin-starred Hakkasan restaurants and nightclubs. Howard said Project Pie will "shake things up in the pizza industry in the UK" and will cater to the millennial demographic.
"I am pumped to have (Howard) as a partner in the UK. We are going to do some cool stuff together with Project Pie," CEO and Founder James Markham said. "The UK has a great food scene and Niall Howard is the best guy to help us bring it to the UK and Ireland. We know people are going to get what we’re doing with pizza, and dig it."
Project Pie’s international portfolio also includes Manila, Philippines, where there are currently eight locations.