Reality TV helps Papa John's post UK growth

January 4, 2010

Reality TV programming that reinforced a culture of weekend nights in helped Papa John's post gains in Q4 2009 in the United Kingdom, according toSky News.

Besides the TV culture, the company's record-breaking marketing spending, new franchise stores and mobile ordering app could have all helped the company post its 16th consecutive quarter of growth, with an 8.6 sales increase for the latest quarter.