September 5, 2019
Round Table Pizza has rolled out its first redesigned store, along with its recently updated logo and brand identity around the idea of "Pizza Royalty." The renovated location on Florin Road in Sacramento has been given a look that the brand said in a news release will "dramatically upgrade" the dine-in experience adding a beer wall, signature round booths, game room and party room.
The refreshed store design was inspired by the brand's black, white and red colors, and a silhouette of a knight's helmet featured in the new Round Table logo can be found throughout the updated store.
"Creating a new signature look for a restaurant system with a 60-year legacy required us to draw inspiration from the past, while also designing a store concept built for the future," Round Table Pizza Chief Brand Officer and President of of Franchise Operations for Global Franchises Group Jenn Johnston, said in the release. "We are proud of the prototype store we've created in Sacramento; we know our guests will enjoy a dining experience that matches the high quality of our products, making every visit feel like a royal celebration."
The next two stores set to re-open post-renovation are also located in Northern California, specifically on East F Street in Oakdale and Buchanan Road in Pittsburg, California.