News

Saudi Domino's Pizza franchisee inks deal with Pepsi

June 15, 2003

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RIYADH, Saudi Arabia -- PepsiCo Beverages International (PBI) has signed a major partnership deal with Specialised Catering Service Co (SCSC), master franchisee of Domino's Pizzain the Middle East, North Africa, Iran and Pakistan.

According to AME Info, the partnership agreement was celebrated at the Thalateen branch of Domino's Pizza in Riyadh.

SCSC operates 48 Domino's units.

"Pepsi is a consumer top-of-mind brand across the Middle East, and we have worked very hard to get to this stage," said Saad Abdel-Latif, president of PBI. "We will certainly make sure we maintain our pole position."