Marketing

Simon Cowell joins Domino's Pizza's quality captain team

Photo: Domino's Pizza

August 19, 2024

Domino's Pizza's latest ad features Simon Cowell, who's stepping up as a brand quality captain, according to a press release.

Cowell, a TV personality who has judged "American Idol" and " America's Got Talent," said Domino's demands greatness.

"They know exactly what it means to deliver the perfect pizza," he said. "Domino's is a definite yes from me."

Quality captains, Domino's team members in stores across the U.S., make sure the pizzas going out to customers are made exactly to order.

"We're not just saying we care about quality — we're showcasing it through our products and the operational enhancements we've made over the years," Frank Garrido, Domino's EVP—chief restaurant officer, said in the press release. "Domino's franchisees and their store team members are trained and focused on ensuring customers' orders meet their expectations. Every order counts, and providing the most delicious, quality food is always top of mind. That includes checking pizza toppings before they go in the oven, to confirming each order has all of its items – down to each dipping cup."

Domino's operates more than 20,900 stores in over 90 markets.