Technology

Slice launches rating tool to help pizzerias grow sales

Photo: iStock

January 15, 2021

Pizzeria tech platform, Slice, has launched a tool designed to help more than 14,000 pizzerias in its network increase sales. Pizzeria Score, as it's called, is showing early success by helping brands using it to not only double and sometimes triple orders, according to a news release, but also increase customer loyalty.

The tool helps extend Slice data insights through the tool's scoring system. Shop owners who partner with Slice are individually graded on crucial business practices such as branding, online- and app-ordering, personalized marketing and customer service. Pizzerias get both their score results as well as detailed instructions and resources needed to improve their scores.

"Our plan for 2021 is to help as many shops as possible increase their score," Preethy Vaidyanathan, Slice chief product officer, said in the release. "We're going all in on this new feature, providing both the tools and step-by-step guidance needed to drive success, and we expect the local pizzeria owners to see a sizable return."

Shops rank in one of four categories on Pizzeria Score: Okay, Good, Great, All Star.

"Pizzeria Score is a great way for our business to gauge how we are doing with our customers and where we can improve our business," Gilda Bilardello, owner of Ralph's Slices in Farmingdale, New York, said in the release.

Slice — based in New York City — works to help independent pizzerias through tech, marketing, data and shared services in 3,000 nationally.