Technology
Slice uses Instore acquisition to launch independent pizzeria POS
March 31, 2021
Pizza restaurant tech platform, Slice, this week launched a POS system that it said puts the "same tech tools and data insights that Domino's franchisees receive" into independent pizzeria owners' hands, according to a news release. Slice Register is now available to all of the more than 15,000 pizza restaurants in the company's network.
The company said it is also introducing an incentive program for customers that use the Slice app, called Slice Rewards.
"Slice Register and Slice Rewards are the latest tools we're offering our massive network of independent pizzerias to help these local businesses thrive amid the challenges of Big Pizza competition and predatory delivery apps," Slice founder and CEO Ilir Sela said in the release. "The more Slice can help each local pizzeria be more efficient and digital first, the better the experience consumers will have and the more orders they'll confidently make. It's a win-win. We know from our own data that the more closely we work with each shop owner, the more successful they will be."
Slice Register gathers all orders — regardless of channel — in one place while also streamlining restaurant menus and operations with the goal of better engagement and a healthier bottom line. As such, the technology helps shops sell more by increasing the amount of and accuracy of customer data that each pizzeria has available to them. The product is an outgrowth of Slice's acquisition of POS software company, Instore, late last year.
"Pizza as a category is unique," Matt Niehaus, former Instore CEO and current Slice senior vice president of Payments, said in the release. "Pizzerias have a unique set of ordering requirements and a complicated menu. They benefit from the move to digital more than any other restaurant category due to the importance of delivery and repeat complex orders.
"In my experience, most point-of-sale systems do a poor job serving pizzerias because they're focused on a wide range of cuisine and other retail businesses. Every feature we've developed for Slice Register is specifically designed for independent pizzerias and what they need to thrive. Through a single workflow, shop owners can manage deliveries, handle promotions and take orders online, in person or over the phone."
The company's newly introduced rewards offering gives patrons a Pizza Point on orders of $15 or more. After they collect eight Pizza Points, they will earn a free large cheese
