STRATACACHE hits 50k digital menu board milestone

March 14, 2013

Dayton, Ohio-based STRATACACHE, a provider of scalable digital signage, content distribution and enterprise video acceleration technologies, recently announced the milestone installation of its 50,000th digital menu board within the quick-service restaurant industry.

Five leading North American restaurants now power their restaurant initiatives with STRATACACHE DMBs, and in just months, STRATACACHE installation numbers have doubled, the company said — providing further evidence that the QSR industry is turning to digital signage as a means to eliminate recurring printing costs, generate significant incremental revenue and enhance the customer experience, while improving menu labeling compliance.

"As the QSR industry defines and future-proofs their businesses to keep pace with competitors and the changing regulatory environment, restaurants are learning the important role of digital media," STRATACACHE CEO Chris Riegel said in the announcement.

For national chains, maintaining compliance with federal, state, and local laws is made easier with STRATACACHE's ActiVia for Media software, the company said. Localization and dayparting of content — managed from the ActiVia Web-based application on a PC smartphone — eliminates recurring printing costs and gives restaurant owners the flexibility to adapt to changing menu items and pricing immediately.

Beyond traditional digital menu boards and feature panels, STRATACACHE offers solutions ranging from outdoor digital menu boards and mobile ordering to digital-to-mobile and more. STRATACACHE's latest solution — Digital Play — helps restaurant owners differentiate their dining experience with interactive gesture technology.

STRATACACHE's ActiVia for Media software offers a dynamic merchandising solution for traditional multipanel menu boards, specialty/feature product menu boards and outdoor drive-thru boards. With ActiVia, restaurants can readily change menu board items, adjust pricing, daypart menus, and promote special and premium items non-stop. ActiVia also integrates with point-of-sale pricing and queue-management systems for up to 250,000 concurrent devices, the company said.

"With our current installation schedule, we look forward to announcing our 100,000th Digital Menu Board by 2014," Riegel said.

STRATACACHE will be showcasing its latest QSR experiences at the Multi-Unit Restaurant Technology Conference, a.k.a. MURTEC, at Caesar's Palace in Las Vegas this week.

Learn more about digital menu boards.

Topics: Digital Signage, Menu Boards

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