Food & Beverage

Taco Bell rolls out Refrescas, drink menu nationwide

Photo: Taco Bell

June 26, 2025

Taco Bell is doubling down on the beverage category with the launch of six drinks to its Refrescas menu, according to a press release.

The brand held limited-time tests for the Refrescas drinks, and the launch is part of Taco Bell's long-term beverage strategy as it aims to reach $5 billion in beverage sales by 2030.

The Live Mas Café test location in Chula Vista, California, was the first of its kind and Taco Bell plans to open 30 more restaurants across Southern California and Texas by this fall.aa

"We're seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it's for energy or a sweet treat throughout the day," Liz Matthews, Taco Bell's global chief food innovation officer, said in the press release. "So, we're making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates."

Taco Bell's Refrescas lineup features six drinks: three thirst-quenching refreshers, two electrifying energy drinks, and a cooling Freeze. The three Agua Refrescas join menus permanently after initially being tested in Southern California in 2024, with positive response proving fan cravings for premium beverages that pair perfectly with Taco Bell favorites.

Select Taco Bell restaurants across Southern California, Dallas, and Houston will be transformed in the coming months. Several of those locations will launch in partnership with Diversified Restaurant Group, the franchise organization operating the first Live Más Café that opened last year. Both DRG and company-owned locations will open this summer, with the first at in Orange, California, and more openings to closely follow in Irvine, San Diego, and Los Angeles County.