STRATEGIC PARTNERS
October 24, 2017
Toppers Pizza has partnered with Episerver Digital Experience Cloud to deploy its new website and digital properties and spearhead the transformation of its digital commerce experience in support of its national expansion strategy, according to a company press release.
The Whitewater, Wisconsin-based pizza franchisor plans to roll out its new website for a select number of franchisees later this year. The update, central to a larger multi-step initiative to enhance its digital experience, will integrate with a point-of-sale system and simplify the path to purchase, bringing customers seamless online ordering and in-store pickup, and providing franchisees a full view into the Toppers customer journey, Tony Ellis, vice president of information technology at Toppers Pizza, said in the release.
"Toppers has a strong, cross-company vision for our strategic expansion and a key component of this is our digital transformation and innovation — not only to accommodate more customers in-store and online, but to make sure the customer experience is simple, easy and frictionless," he said. "What stood out about Episerver when choosing e-commerce solutions was its ease-of-use and out-of-box capabilities. We needed a prepackaged tool that we could customize, and we wanted something with enterprise capabilities in an easy-to-use system that would help empower our marketing team, help eliminate the technical debt we've accumulated, and reduce our time to market."
As part of its revenue-driven innovation, Toppers will introduce more robust and responsive digital properties, including a forthcoming mobile app and loyalty program, and also expand into additional channels, including social, voice assistants and delivery aggregators, Ellis said. The new e-commerce website and digital properties will employ Episerver's personalization engine to support increased conversions, up-selling and multichannel sales while reducing time to market and overhead costs.
