News

Topper's Pizza undergoes brand transformation

September 15, 2011

Ontario, Canada-based Topper's Pizza has launched a new tagline and logo in an effort to better connect with customers.

"This is simply a re-envisioning of something Topper's Pizza has done well since its inception more than 25 years ago," said Nicole Norris, marketing manager. "Our goal is to build a brand that reflects our promise to a new generation of pizza customers, using social media and other interactive tools to engage them in a way that is more energetic and dynamic than ever."

Working with GreenBaum Marketing Communications of Henderson, Nev., Topper's Pizza analyzed customer feedback to come up with its new tagline: Amazingly Delicious. At the same time, it sharpened its corporate logo with a slightly different top hat and bright red key line. The effort is part of an overall strategy to continue to build customer loyalty while aggressively growing the business through franchise opportunities.

"At Topper's, we have an aggressive plan to increase our reach across Ontario within the next three years," said Norris, noting that the company has locations available for expansion throughout the province with a focus on local bedroom communities. "Simply put, we plan to become a dominant force, and the first and only choice for Ontario pizza lovers."

As part of its new brand and franchise growth initiative, Topper's Pizza has launched a dedicated website for prospective franchisees that simplifies the information gathering and screening process. The company is also working with GreenBaum to redesign its corporate website and will be launching a streamlined consumer on-line ordering site next year.

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