News

UK-based Pizza Hut teams up with APT 'test ideas'

Pizza Hut Restaurants announced that it has chosen to license APT's Test & Learn and Menu Analyzer cloud-based software suite

April 6, 2015

London-based Pizza Hut Restaurants announced that it has chosen to license APT's Test & Learn and Menu Analyzer cloud-based software suite for decision-making across capital investments, pricing, promotion, marketing and operations.

''As the UK's largest pizza chain, we constantly need to innovate and drive value for our guests,'' said Henry Birts, deputy managing director of Pizza Hut Restaurants, in a statement. ''By using APT's software, we are able to test ideas quickly and accurately, enabling us to make important business decisions with confidence.''